CFO Remedies for Small Business Symptoms – The Doctor is IN

An interesting way to think about treating small business financial ailments, is to associate the process with the process of thinking about when you are due for your regular doctor check-up.

Like a doctor, a CFO management consultant can look at specific symptoms to determine if a small business is overdue for a check-up.  We have created another checklist for you, which identifies the most serious and persistent symptoms facing many small businesses.  If your small business shows any of these symptoms, they can be looked at by a trustworthy and dependable CFO consultant.

By observing your day to day and week to week, see if you are fighting any of these conditions.

  • You worry about meeting payroll.
  • You are late paying vendors and suppliers.
  • You are overly obsessed with monitoring your bank balance, clearing checks, and avoiding overdrafts.
  • Your credit card is not being paid, or carries a large balance, or is on a minimum payment plan.

As an owner, see if you are having persistent issues with these business funding challenges:

  • Spending more than 50% of your time thinking about how to get more funding.
  • Getting successful and prompt approval for your requests for more credit or capital.
  • Thinking more than you should about being boxed into having to start divesting.

Small businesses need to grow to survive.  As you grow, see if you can identify with one of these growing pains.

  • Having no clear, compelling, realistic financial plan or growth strategy (in writing), to have a solid strategic roadmap to guide your actions toward your business goals.
  • Frequent rejection when applying for growth capital from your preferred sources.
  • Uncertainty on whether your existing systems/infrastructure is strong enough to support the planned growth of your business.


To learn more about our affordable, flexible, part-time consulting services, or to get a free CFO review of your financials, call Arima Business Solutions today.

818.710.3899 | |


Social-media Savvy

So you’re ready to begin a social-media campaign. Or it’s time to re-evaluate your current metrics. Consider how the following might inform your next move:


If your goal is to garner “likes” and “shares,” post on Thursdays (between 3:00-5:00 p.m.). If your post has travel-related content, Mondays and Tuesdays are better. Of course, the worst day to post (if “likes,” “shares,” and page views are your objective) is Saturday. Check out an article by Atiqur Rehman for more information. Also, of the big social-media platforms, the Facebook audience is most receptive to offers and giveaways.


Use the Advanced Search function to identify market segments, target audiences, and trending hashtags, and to study your competition. One company on Twitter, @visually, constantly tweets about things that do not seem to have anything to do with their key product/service, which is content marketing. They do tweet about content marketing (every third or fourth tweet), but they also tweet about things like “how much sugar people should consume” or “what Americans spend their time doing in a typical day.” Again, their tweets do not have much to do with content marketing, but they are interesting. I suppose that, as one of their Twitter followers, as long as I continue to find their tweets interesting, I’ll associate interesting things with their brand.


Success on Pinterest does not seem reliant on native content as much as simply identifying good content and pinning it to your company’s boards. Businesses would do well to ruminate on what, specifically, their Pinterest boards are titled, as they need to be representative of the business. Also, if native content is created, it will likely perform better if it is bulleted, or if it is a three-step or five-step process.


Simply posting links to your blog/offer/giveaway will likely be ineffective. Businesses must make an effort to drive Instagram users into their marketing funnel. This can be accomplished by creating a targeted landing page for Instagram users. Success on Instagram does not seem reliant on native content as much as simply identifying good content and posting it. However, in order to drive traffic from Instagram to your company website, you will need to compel people to click on, perhaps, a dedicated link. Consider linking to an article that is somehow relevant to the photo, and then nudge the reader toward more of the content on your blog or toward your services. This might make the transition from Instagram to your website more seamless.

You needn’t become a social-media expert overnight. Arima Business Solutions has expert consultants in social-media management. Reach out to us today. Let’s have a conversation about your needs.