“I shine ’cause I grind” is the chorus for a Crime Mob song that is on my playlist. On especially tough days, I’ll click my iPod to that song, and I’ll repeat the chorus over and over: “I shine ’cause I grind, I shine ’cause I grind.”

Like most things, you have to look for the motivation. But sift through the verses of this song, and you find the line: “I got an aura about myself, and that’s greatness.”

It’s funny, but I still remember the look on my colleague’s face when I told her (after a long training run) that it was a mental victory. She was perplexed. And I proceeded to explain that I wasn’t motivated to train that day. (This was exercise, not business training, but both have a lot in common.)

Her response was perfectly warranted: “But you LOVE to train!”

Sometimes we forget that people bear witness mainly to our actions, and rarely do they get a glimpse of the inner battle, the war declared between body and mind. Sure, there are almost always moments during training that are “perfect.” They are Ferlinghetti’s rebirth, a renaissance of wonder. You’re weightless, in flight, one with the Earth’s rotation.

But often it is a battle to get out that door and onto the track, or the bike, or the pool deck.

Like many things I know are good for me—eating broccoli, watching a TED Talk, cleaning the house, bathing—sometimes I’m simply not in the mood.

And that’s where you must have strategies in place in order to set yourself in motion. Momentum, as they say, is a cruel mistress.

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” —Thomas Edison

“A professional is someone who can do his best work when he doesn’t feel like it.” —Alistair Cook

So what is your plan?

Visualization

Ask yourself, “How will I feel once I’m finished?” (I even go as far as “feeling” that sense of fulfillment and accomplishment before I’ve begun).

Motivation

Watch motivational YouTube videos. There are so many videos (2-3 minutes each) that might compel you to start moving.

Transformation

Try to change from the outside in. Get all of your gear on so that even if you don’t feel like an athlete, an entrepreneur, a CEO, a top-performer, you look like one. (Of course, if these things don’t work for you, do not ever underestimate the power of caffeine.)

I stand by this quotation: “Luck is the last dying wish of those who believe winning can happen by accident. Sweat, on the other hand, is a choice.” If you are at the top of your game (as an athlete, or as a parent, or as a professional), or if you are striving to reach the top of your game, then you likely have something in common with those committed to performing optimally. You are consistent. You do what you need to do, especially when you don’t want to do it. In other words, you shine ’cause you grind.

And because you do, “You got an aura about yourself, and that’s greatness.”

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