There is nothing like a fun day at the ballgame with your favorite client or hot prospect.  Grabbing a beer and a dog to build that relationship . . . what client or prospect wouldn’t want that invitation?

Figuring out how to use that limited marketing budget can be a slippery slope.  Does this key individual even like sports and if so, how do I determine which sport he or she is a fan of?  It might be easiest to simply ask.  But why not do some simple market analytics first, to get a better idea of local fan-base tastes and tendencies by various demographics?

This chart below, from the LA Times sports page, inspired me to put a little more thought into this. JA blog - LA sports teams infograph (1)

I like this infograph, as it is brief, clear, and provides good information in easily digested form.  I learned a couple of things very quickly.  The popularity of the Lakers is declining, but they are still the hottest ticket in town.  The Rams (“the same old Rams!”) are more popular with African-American Baby Boomers.  84% of Asian Americans prefer either the Dodgers or Lakers, and Latinos tend to bleed “Dodger Blue” more than other ethnicities.

Buying tickets to whatever event requires some level of planning.  For example, season ticket commitments occur long before the season starts.  Instead of blindly guessing how to allocate the client and prospect marketing budget, many small businesses reach out to boutique consulting firms to obtain market research to make better and more informed decisions.  Tickets are not cheap, so everyone wants to hit the bullseye the best they can.

It would be nice if there is an affordable and fast delivery of Infographics that cater to the specific and often unique target markets of your small business.  Local financial consultants understand the local market, including the trends and tendencies of sports team popularity by demographic.  Pulling data from the overwhelming but useful data available today, then organizing and distilling it using spreadsheets and graphs that are read and not ignored by your audience, is doable today at a low cost and low burden.

The local sports market is in the midst of further recent disruption.  Layered onto the LA Rams move from St. Louis is the pending moves of the Raiders (Oakland to Las Vegas) and Chargers (San Diego to LA).  This volatility is compelling many small businesses to seek experts to guide their navigation of the shifting LA sports team landscape.  Sharpening your decisions through high quality and productive market research and analysis supports the high profit margin, high growth, and maximized marketing ROI financial models of premier small businesses.

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