Whale tail in the Alaskan sunset

Originally published in 1959, Dr. David J. Schwartz’s entrepreneurial bible should warrant residence in your library. And while many of us have read his seminal work, The Magic of Thinking Big, we may not review it as often as we should.

“You are what you think you are.” —David J. Schwartz

“Don’t blame others when you receive a setback. Remember, how you think when you lose determines how long it will be until you win.” —David J. Schwartz

Here are three highlights from his work:

Rid Yourself of Excusitis

Schwartz writes about his amputee friend who is an excellent golfer: “One day I asked him how he had been able to develop such a near-perfect style with just one arm. I mentioned that most golfers with two arms can’t do nearly as well. His reply says a lot, ‘Well, it’s my experience,’ he said, ‘that the right attitude and one arm will beat the wrong attitude and two arms every time.’ The right attitude and one arm will beat the wrong attitude and two arms every time. Think about that for a while. It holds true not only on the golf course but in every facet of life.”

Build Confidence by Managing Your Memory

Schwartz argues that “Your brain is very much like a bank. Every day you make thought deposits in your ‘mind bank.'” Schwartz likens negative thought deposits to fertilizing weeds, and he offers this plan: “Just before you go to sleep, deposit good thoughts in your memory bank. Count your blessings. Recall the many good things you have to be thankful for: your wife or husband, your children, your friends, your health. Recall the good things you saw people do today. Recall your little victories and accomplishments. Go over the reasons why you are glad to be alive.”

Vitality Is Essential

Schwartz writes: “In everything you do, life it up. Enthusiasm, or lack of it, shows through in everything you do and say. Life up your handshaking. When you shake hands, shake. Make your handclasp say, ‘I’m glad to know you.’ ‘I am glad to see you again.’ A conservative, mouse-like handshake is worse than no handshake at all. It makes people think, ‘This guy is more dead than alive.’ Try to find a highly successful person with a conservative handshake. You’ll have to look a long, long time.” And about smiles, Schwartz writes: “Life up your smiles. Smile with your eyes. Nobody likes an artificial, pasted-on, rubbery smile. When you smile, smile. Show a few teeth. Maybe your teeth aren’t attractive, but that’s really unimportant. For when you smile, people don’t see your teeth. They see a warm, enthusiastic personality, someone they like.”

One way to inoculate yourself from small thinking is to devour success literature. Consider adding The Magic of Thinking Big to your daily ritual.

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