Content. We search for it, even when we don’t know what we’re looking for.
Without content, we are empty. We disappoint. With poor content, we can insult and offend.
“Easy reading is damn hard writing.” —Nathaniel Hawthorne
“Content is king.” —Bill Gates
When we write, we create content, but it is often insufficiently focused, organized, or developed. The result is compromised logic and a poorly-delivered message. Unfortunately, when our message is poorly-delivered, we risk sacrificing credibility and trust, along with social and professional advancement. Our first-impression capital is squandered, and so is our opportunity for new business.
Fortunately, those hoping to produce rich content needn’t earn an MFA in Creative Writing nor spend a decade attending writing workshops. You simply need to know where to look.
A strong business writer should be able to produce instructional manuals, proposals, and marketing materials.
Nimble and swift, a good blog writer should not only have the ability to produce content to advance your message but also guide the uninitiated in delivering their message via social media platforms.
Famed novelist Tom Clancy, textbook phenomenon Diana Hacker, and hip-hop icon Dr. Dre have all employed ghostwriters. Many are surprised by how frequently quality content is ghost written. Perhaps you want to share your autobiography via eBook, but you’re having trouble writing it. Perhaps you need to pen a clever and humorous speech. Whatever the reason, if you have a message to convey, and if you have some writing-infused paralysis, consider hiring a professional.
ABS has expert consultants in business writing, blog writing, and ghostwriting. Reach out to us today. Let’s have a conversation about your content-creation needs.